Mid-America concentrates its private sector practice in subject areas of expertise, particularly information technology, telecommunications and marketing communications.
By concentrating on subject areas of expertise, Mid-America understands its clients’ business objectives and offers business recommendations supported by research.
Topics include products, services and communications. Product research encompasses customer preference, user needs for features and capabilities, pricing/market penetration, and competitive analysis. Services include research on customer needs, client satisfaction and quality monitoring. Communications research covers measurement of publicity campaigns, especially trade shows and events. Mid-America Research develops business opportunities for clients by identifying and qualifying sales leads.
Marketing communications projects are most often undertaken in concert with Integrated Strategies Group, a company that specializes in strategic communications consulting.
Quantitative research and data mining expertise enables Mid-America to discern pre-emergent market segments and trends, and to recommend marketing strategies that help clients win incremental business.
Mid-America is a pioneer in web-enabling quantitative research and currently administers most of its quantitative research on the web. The web enables multi-lingual global projects to be completed affordably in very short time thus allowing many more projects and clients to benefit from quantitative research.
Qualitative services include focus groups and structured interviews with top executives, business decision makers, and end-users of products and services. Focus groups are conducted throughout the US, Europe and Asia.
Click here for a list of representative projects
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